About the project
WildCare Mobile App UX Design
About the project
WildCare Mobile App UX Design
The problem
When people in my community encounter lost or injured wildlife in their backyards or outdoors, they often don’t know how to respond.
Rescue organizations rely on timely reports from the public, but the lack of unified reporting channels delays rescue efforts, leaving animals in danger or distress.
The goal
To create a mobile app that helps people quickly and easily identify and report wildlife sightings. This solution aims to improve collaboration between the community and local rescue organizations.
Project details
Duration October – November 2024
My Role UX Designer
Responsabilities Research, wireframing, prototyping and testing.
Understand, empathize and define
Research
Understand, empathize and define
Research
Goals
The primary research goal was to uncover the challenges faced by the local community regarding wildlife encounters. Additionally, understanding the perspectives of rescue organization staff was crucial.
Findings
The research revealed the following pain points among community members and organization volunteers:
Lack of information
Residents often don't know how to assist wildlife found in their homes or outdoors.
Disorganised reports
Volunteers receive reports through various channels, leading to delays or missed opportunities to help.
Conservation
Many encounters result in animal deaths, negatively impacting local wildlife populations, especially endangered species. Organizations emphasized the need for community education and engagement.
Personas
Personas and User Journeys were created to represent the diversity of users and how a seamless experience could benefit them.
Ideate, implement and test
Design
Ideate, implement and test
Design
Wireframes
The main user flow was defined, along with the necessary elements and structures to ensure a smooth user experience.
Visual Design
Color played a key role in this project to signify different urgency levels and guide users toward appropriate actions. Feedback from usability studies was used to refine the structure and develop the graphic elements.
Prototype
The visual design was integrated into the wireframes, and screens were connected to create a functional prototype aligned with the desired flow.
Moving forward
Final conclusions
Moving forward
Final conclusions
Potential Impact
While this project focused on designing the reporting flow from a resident’s perspective, future iterations could include designing the report-receiving interface for volunteers and organizations. Scaling the design to encompass these additional perspectives would create a comprehensive tool for fostering collaboration and protecting local wildlife.
What I learned
This project was mainly about creating an app focused on social good, requiring extensive research to identify problems that design could address. It was a valuable experience that demonstrated how design can contribute to meaningful change.
Names, personal data and brands are fictional, created just for this project.