About the project
SurBank Website UX Design
About the project
SurBank Website UX Design
The problem
Opening a bank account or performing certain operation require people to go to a branch. This consumes time and can be a challenge for people who can’t reach a branch physically.
El objetivo
Create a responsive website that allows clients create and operate their bank accounts easily and complements the app from the first project.
Project details
Duration September 2024
My Role UX Designer
Responsabilities Research, wireframing, prototyping and testing.
Undertand, empathize and define
Research
Undertand, empathize and define
Research
Goals
Reaserch goal was to understand how people operate their bank accounts and which processes could be improved.
Findings
Research revealed the following pain points among the users.
Physical access
People with limited mobility or who live far from branches find it difficult to go do procedures in person.
Time
Processes require much time
Complex processes
Some people find difficulties when completing procedures in digital channels.
Personas
Personas y User Journeys were created to represent the user diversity and how an experience would be good for them.
Ideate, implement and test
Design
Ideate, implement and test
Design
Wireframes
In this stage elements and interactions were explored to satisfy users’ needs.
Visual design
Taking the existent system from the previous project, new elements were created to be used in the final prototype of the website.
Prototype
The graphic elements were applied to the structure and the screens were conected to get the final interactive prototype.
Moving forward
Final conclusions
Moving forward
Final conclusions
Impact
Some words of the people who tried the prototypes:
“Generally the flow is direct and easy to understand”.
“The process was easy and I felt confidence while following it”.
What I learned
This project showed me the importance of user centered design and how this perspective makes any product more valuable and useful.
Names, personal data and brands are fictional, created just for this project.